Automotive Dealer Solutions · Dealer Notes
What Should a Test Drive Help the Customer Decide?
Use one customer question to shape the test drive, then record what the drive answered before anyone follows up.
Ask what the customer wants to learn
The St. George Area Chamber of Commerce lists a November 17 ribbon cutting for the Middleton Wash Trail extension. A new place to walk or ride is also a reminder of how people use their cars: getting a bike to the trail, carrying gear or fitting another person in the back. Those are good things for a dealership to ask about before handing over the keys.
In October, Test Drive To Go announced an expansion of its online test drive scheduling to dealerships in New York, New Jersey and West Michigan. A smoother appointment helps people show up prepared. What they learn when they arrive still depends on the conversation. Ask one question: What would you like to know about this car by the time we get back? Write down the answer in the customer’s own terms.
Set up a drive that can answer it
If the question is about cargo space, check the fit at the store before choosing a route. If it’s about merging or turning in a tight space, choose a legal route that lets the customer judge that with the store’s normal safety and insurance rules. Confirm the exact vehicle before the appointment, especially when equipment varies by trim.
Afterward, ask what the drive answered and what’s still open. Record both and agree on one next step the customer actually wants. A manager can review a few appointment notes each week to see whether the drive answered the question and the promised follow-up happened.
Good Carma Automotive Dealer Solutions
Make the test drive useful
Good Carma can help your dealership put those steps in writing and check how well the handoff works.
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